An improvement in a process for the haloalkylation of a first aromatic compound having at least one free ring position with a haloalkylating reagent and in the presence of a haloalkylation catalyst, said process producing a haloalkylated first aromatic compound and a dimeric reaction by-product of said first aromatic compound having at least one free ring position, the improvement comprising treating said by-product with a second aromatic compound having at least one free ring position the same or different than said first aromatic compound in the presence of a catalytically effective amount of an acid for a time and at a temperature sufficient to cleave said diarylalkane by-product and produce thereby said first aromatic compound having at least one free ring position.
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