A METHOD FOR PERFORMING MARKET SEGMENTATION AND FOR PREDICTING CONSUMER DEMAND

摘要

The present invention presents a method for partitioning that provides both arelevant metric and a set of clusters through an evolutionary learningprocess. The present invention further presents a method for determiningconsumer demand (304) that finds the context dependent, or combinatorialoptimized set of properties, uses, or customer features that optimize thevalue of a product to the customer base. The present invention furtherincludes a framework for the marketing and introduction of novel products. Theframework has means to model customers and derive an optimal set of goods(308) to produce alone or in the face of a coevolving competitive environmentwhere other firms are introducing and modifying their own goods.