Direct mail article with cover and one or more interior sheets and integral business reply envelope

摘要

A method is provided for manufacturing a personalized direct mail article requiring no envelope or other wrapper in the format of an oversized brochure having front and rear cover sheets, at least one interior sheet and a detachable preformed business reply envelope and at least one detachable reply device, all of which are joined to the cover sheets during mailing and all of which are formed from a single integral web to insure that there can be no mismatching of the several personalized elements forming the article.