INFRASTRUCTURE OF CONTRACT AND TRACKING AND REPORT OF ELECTRONIC COMMERCIAL TRANSACTION IN MULTI-LANGUAGE AND MULTI-CURRENCY OPERATING THROUGH INTERNET AND VARIOUS KINDS OF CELLULAR PHONE, PERSONAL DIGITAL ASSISTANT(PDA), GAME DEVICE, INFORMATION KIOSK, CAR NAVIGATION SYSTEM, NETWORK HOME, SET TOP BOX AND INTERACTIVE TELEVISION DEVICE RECOGNIZED AS MULTIMEDIA DEVICE

摘要

PROBLEM TO BE SOLVED: To mutually realize proper evaluation between a partner site carrying banner advertisement and an advertiser. SOLUTION: When a user 2 performs access to a cooperating server 4, and clicks banner advertisement, the cooperating server re-directs the user to a merchant site 3 so that commercial transaction can be performed between the user and the merchant site 3. An independent audit substitute server 5 performs the tracking of the activity of the user on a network, and collects and analyzes the information. The collected information is made accessible from the cooperating server and the merchant site 3. Thus, it is possible to evaluate the mutual advertisement effect.