METHOD AND SYSTEM FOR SURVEYING SALES EFFECT OF ADVERTISEMENT BY USING CORRELATION ANALYSIS

摘要

PROBLEM TO BE SOLVED: To provide a data mining method and system by which an advertisement/sales promotion event (such as a fact that a sales promotion is performed when a transaction is recorded) is applied as elements for the correlation analysis of data. SOLUTION: Sales data are integrated with advertisement data and plural sorting methods are used for linking article data with the advertisement data. Thus, data are advanced so as to decide advertisement conditions (advertisement is executed or not), and this information is used to trace product dynamics in a shopping basket and the influence of advertisement on sale. Further, detailed information on the used advertisement can be utilized for advertised items and integrated to analysis and as a result, the validity/invalidity of specified advertisement can be decided.