System for providing personalized program guide data and targeted advertising toa user of multiple program guides

摘要

A system for providing personalized program guide data and targeted advertising to an Internet user, a user of user television equipment, or a magazine subscriber is provided. The system provides a first communications system for accepting user preferences data relating to e.g. the user's favorite Television programs, channels, actors, categories of programs, etc. The system stores user preference data from multiple users in a user preference database. The system compares the user preference data with program guide data (e.g. program listings, articles, advertisements, reviews, etc.) to develop personalized user program guide data and advertisements which are transmitted back to the user through a second communications system different from the first communications system.