INTERACTIVE MULTIMEDIA METHODS FOR MARKETING OF GOODS AND SERVICES

摘要

Methods of marketing a seller's goods and services are provided which incorporate interactive multimedia presentations. An interactive multimedia presentation may be prepared which includes still and/or moving images and audio. The presentation may also include computer programs such as calculation tools, graphical data processing tools, data storage tools, and network connectivity tools to accept and process customer input data. This data may then be processed to reflect the nature of the goods and services offered. Potential customers, once identified, may receive the multimedia presentation electronically by receiving access to the presentation on an Internet website, a television set-top box, electronic mail, or servers with downloadable software. The multimedia presentation may also be distributed by sending potential customers storage media on which the presentation is stored.