METHOD AND SYSTEM FOR CORRECTING MARKET FAILURES WITH PARTICIPANT ISOLATION IN DUTCH STYLE ONLINE AUCTIONS

摘要

A method and system for conducting online auctions in a Dutch format by isolation of bidders in the online Dutch aution is exploited by creating unique views into the Dutch auction. Posted prices are originally defined in the context of the originator of the auction. These posted prices are transformed into the individual contexts of potential bidders prior to display at the bidder computer system. Multiple views into the Dutch auction are thereby supported. Feedback (1012) formats are specified for one or more of the potential bidders. The specified feedback (1012) formats enable the originator of the auction to control the types of market clearing information that will be withheld from the various potential bidders.