New form of advertising technique that combines online and offline advertising.

摘要

PURPOSE: An advertisement method tat incorporates online and offline advertisements is provided to maximize the advertisement effect by supplying enhanced advertisement recognition level and various analysis data to the advertisers and increased advertisement attention level to the advertisement mediums. CONSTITUTION: In an advertisement method tat incorporates online and offline advertisements, An advertiser pays a fixed participation fee and the service provider affixes the advertisement medium identification mark(symbol) and character design to identify the advertisement medium. The participation fee is used to provide the rewards and prizes to the public. The advertiser locates the symbol on the lower right or left part of the advertisement and the character on a point the advertiser wishes to emphasize. The advertisement viewer watches the advertisement, logs in to the website, inputs the identified symbol and character, and receives the lottery number. After a fixed period of time, the prizes and rewards are provided to the selected viewers. A quiz, related to the advertisement, is conducted and the instant lottery ticket is provided to the viewers who provide correct answers. A new user registers for membership, receives free e-mail account, receives prize drawing status, and transmits questions or suggestions to the operator. The communication between members and the advertisement recognition level analysis data are provided.