METHOD FOR CUSTOMER MARKETING USING KNOWLEDGE DISCOVERY

摘要

PURPOSE: A method for customer marketing using knowledge discovery is provided to supply a GUI(Graphical User Interface) form of decision making materials for establishing marketing strategy to an internet shop manager and a stored procedure form of a purchase pattern information extract method for internet store customers' purchase informations, and to improve the program execution time. CONSTITUTION: A method for customer marketing using knowledge discovery is composed of creation, combination, and extraction. A candidates list is extracted and combined from a transaction table that investigates the linked regulations of a customer's purchase information(21). The unnecessary items of the candidates list set are eliminated from the list(22). From the new candidates list set, a transaction list, which is a support rate table(23), and a major item list set are created by joining the candidates list set and the transaction list's table for the item support rate(24). A sufficient item set, which satisfies the minimum support rate, is extracted from the major list set(25).