The FM station 5 broadcasts a paging ID by multiplexing as an FM broadcast wave in a subframe period previously allocated to the paged FM radio receiver 1b (1 to 1d), and to the paged FM radio receiver 1b (1 to 1d). The directed message data is broadcasted as program data. The FM radio receiver 1b (1 to 1d) repeatedly and intermittently receives a paging ID broadcast from the FM broadcast station 5 in a subframe period previously assigned thereto. When the received paging ID is its paging ID, the FM radio receiver 1b (1-1d) generates an alert. Then, the user selects a program on which the message data directed to the paged FM radio receiver 1b (to 1d) is broadcasted, and views the message data which is displayed program data to the FM radio receiver 1b (to 1d). You can get the targeted message data.
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