Novel cold pearlizing concentrates provide pearlescence to personal care and beauty care products, such as shampoos and beauty soaps, providing added luster and sheen. The pearlizing agent consists essentially of a fatty acid based member selected from the group consisting of hydroxyl stearate, polyethylene glycol mono- and di- stearates, ethylene glycol mono- and distearates, stearic monoethanolamide, and mixtures thereof, wherein at least about 90% by weight of the fatty acids of said fatty acid based member consist of octadecanoic acid. The pearlizing agent has high temperature stability and is stable in shampoos which also contain a silicone emulsion, even at temperatures as high as 65° C.
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