SALES PROMOTION METHOD UTILIZING COMMUNICATION NETWORK, AND SALES PROMOTION SYSTEM

摘要

PROBLEM TO BE SOLVED: To provide a sales promotion method and a sales promotion system for automatically distributing sales promotion contents based on sales data of POS to contents display terminals in respective shops by utilizing telecommunication lines installed in a wide range.;SOLUTION: This system is composed of a contents display terminal 6 comprising a communication control part and a web display control means 64 to generate and output display data, a display device 7, a POS terminal 5 comprising an operation input means 52, a card control means 53, and a card issuing part, a shop server device 4 comprising a data transmitting/receiving means 42 to transmit and receive sales data, contents data, etc., a sales control means 43, an event demanding means 46, and a data memory means 47, and a center server device 1 comprising a sales control means 11, a customer control means 12, a sales analysis means 13, a sales promoting means 14, a contents receiving means 16, and a contents data memory means 17.;COPYRIGHT: (C)2002,JPO