首页>
外国专利>
Method and apparatus for collecting and reporting consumer trend data in an information distribution system
Method and apparatus for collecting and reporting consumer trend data in an information distribution system
展开▼
机译:在信息分配系统中收集和报告消费者趋势数据的方法和装置
展开▼
页面导航
摘要
著录项
相似文献
摘要
Techniques to collect data indicative of viewer habits and preferences relating to television viewing and/or use of a user interface (e.g., an interactive program guide) provided at the terminal. Various types of information may be collected to identify and track the habits and preferences of the viewers. For example, the viewers' interaction with the terminals, selections made by the viewers, requests for particular programming, demographic information, and others, may be collected for the viewers. These various types of information (i.e., trend data) may be continually collected by an application executing at the terminal, temporarily stored in a storage unit, and thereafter reported (e.g., periodically, or upon request) to a head-end of an information distribution system. The head-end may analyze the trend data, and may select and provide programming, advertisements, and other contents targeted to the terminals based on the analyzed data.
展开▼