System and method for providing a comparable branded product based on a current branded product for non-comparison shopped products

摘要

A method and apparatus for inputting an end-user's current brand name and, in return, providing at least one comparable branded product to the end-user where the category of branded products are non-comparison shopped products. In one embodiment, the method and apparatus is utilized in the area of medical devices including such markets as patients with intestinal stomas, incontinence wound care needs and diabetes.