System for conducting user-specific promotional campaigns using multiple communications device platforms

摘要

A system for conducting promotional campaigns for multiple types of electronic communications devices. The promotional campaigns may include advertising and marketing campaigns involving the use of one or more of surveys, interactive games, contests, sweepstakes, location-based promotions, and tie-ins with brick-and-mortar outlets. The invention provides a process for (1) creating a promotional campaign, (2) simultaneously publishing the promotional campaign to users via a plurality of types of electronic communications devices, and (3) making the results of the promotional campaign available to the creator of the promotional campaign via communications devices of the creator's choice. Users of the system select the types of advertising and marketing campaigns in which they would be interested in participating. User-provided demographic, location, user preferences, device permissions settings and other user profile information enables creators of promotional campaigns to precisely direct those campaigns to receptive audiences and precisely monitor the success of those campaigns.