Digital mobile phone storing and accessing ciphered multimedia data in a non-volatile, built-in memory detachable to and removable from the mobile phone. The mobile phone including an image decoder, voice decoder, odour emitting device, touch screen panel, earphone controlling plug, LED and buzzer. Also defined is a method of downloading multimedia data from a network or the Internet to the mobile phone, the multimedia data being formatted in a particular manner. Also defined is a method of advertising to mobile phone subscribers in which the advertiser is automatically informed of the mobile subscriber accessing the advert by use of the SMS. Lastly there is a method of executing multimedia data on a mobile phone in which the execution of the multimedia content is stopped to answer an incoming call and then after the completion of the incoming call the execution of the multimedia content is then either recommenced or terminated.
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