INTEGRATED SYSTEM FOR DIFFERENTIATION AND POSITIONING OF A COMMERCIAL OFFERING

摘要

A response to an advertisement-driven stimulus is effected by locating a portable device (41) at a terrestrial position at a point time; identifying a fixed point advertisement (54) in proximity to the portable device (41) based upon the device's terrestrial position; and providing a response specific to the fixed point advertisement (54). The point in time is determined by activation of a switch associated with the portable device (41), whereafter the device is located by receiving a navigational signal. Communication is automatically established with a central data server (38) where the fixed point advertisement (54) is identified by comparing the terrestrial position of the portable device (41) with a plurality of tabulated positions of fixed-point advertisements (54). A unique identifier within the portable device and the position of the portable device are utilized by the data server (38) to tailor a specific response to the advertisement-based stimulus.