The subject invention includes a host site (10) which is accessed by a participant directly or through a hyperlink from a sponsor site (11). The host site includes an application which is activated to run a promotional applet on the participant's computer. The promotional applet (14) creates a graphical user interface (GUI) which is used to play a promotional game which requires the participant to browse through a plurality of sponsor sites (11) in order to find and match a number of indicia embedded therein. Once a participant has matched enough indicia to satisfy a winning creteria, the participant is awarded a prize.
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