Method of complex advertisement strategy and improvable click rate using cyber character at internet

摘要

PURPOSE: A complex advertisement strategy conduction method is provided to lend free or hand a cyber character of a company over to users for inducing the users to visit a home page of the company for a set time so that it enables to conduct complex advertisement strategy, e.g. an exclusive company mascot, a one time event or a corporate identity and enhances a clicking ratio. CONSTITUTION: The method comprises steps of a user driving a client program for bringing up a cyber character(S300), the user outputting the cyber character(S310), the user asking if a food is needed(S320), if it is needed, the user accessing a web site of a character supply company(S330), the user asking if the company has all the informations on the cyber character(S340), if the company has not all the informations, a server of the company automatically linking to the client system of the user(S350), the server displaying a food supply window(S360), the user selecting food informations expressed in a moving picture or a static image on the food supply window(S370), the user downloading a selected food information to the client system(S380), if the company has all the informations on the cyber character, the server displaying a food supply window(S390), the user selecting food informations expressed in a moving picture or a static image on the food supply window(S400), the user downloading a selected food information to the client system(S420), and the user bringing up the cyber character by interacting with the character.