Floating Advertisement Method Using Animated Banner in the Internet

摘要

PURPOSE: An advertisement plotting method is provided to dynamically plot advertisement data over a web browser if a specific event in relation with the advertisement occurs for visually stimulating users so that it can enhance an advertisement effect. CONSTITUTION: The method comprises steps of enabling a user to access a service web site by using a web browser supporting a Java script(S100), enabling the user to access a server host(S101), enabling the user to download web pages from the server host and advertisement data from an advertisement server(S102), checking the kind of the web browser(S103), conducting an initialization operation for constructing a dynamic banner(S104), detecting an occurrence of a specific event for displaying the dynamic banner(S105), if the specific event occurs, calling a dynamic banner animate script function(S106), designating an attribute of a dynamic banner display layer as an exposure state(S107), plotting the dynamic banner advertisement banner in relation with the event over the web browser(S108), if the event is released, designating the attribute of the dynamic banner display layer as a hiding state(S109, S110), and transmitting click data to the advertisement server if the user clicks on an advertisement icon(S112, S113).