Method for Measuring of Emotional Value Using a Modified Taste Scaling Method and the Application Method Thereof

摘要

PURPOSE: A method for measuring a sensitivity value using a transformed taste scaling technique and a method for applying the same are provided to use a sensitivity of a human being in an industrial field by measuring the sensitivity of a human being scientifically and objectively and performing a statistics process of the sensitivity. CONSTITUTION: Image data of a plurality of items being matched with a taste coordinate surface by a taste scaling method constituted by a color taste axle, a shape taste axle, a material taste axle, and a physical features taste axle are constituted. The image data are suggested to a plurality of investigation-objected persons, and each person selects a preferential image with respect to each item. A question with respect to a living style of each person is suggested, and an answer thereof is obtained. A statistics process of the answer result is performed, a plurality of persons is clustered, and a sensitivity cluster is classified. Each sensitivity cluster is positioned on the taste coordinate surface. The third taste coordinate axle is set by reflecting the living style question answer result with respect to each sensitivity cluster, and each sensitivity cluster is positioned on the third taste coordinate axle.