Method for successively displaying advertisements on a television screen and digital message transmission device in the form of a set-top box for carrying out the method

摘要

The present invention relates to a method for successively displaying an advertisement on a television screen and a digital message transmission set-top box for carrying out the method. The set-top box contains a tuning section (1) for tuning a radio-frequency, digital message transmission stream, a demultiplexer (2) for separating audio data, video data and information data from the radio-frequency, digital message transmission stream, a decoder section (4) for decoding the information data, a storage section (5) for the temporary storage of the decoded information data, an advertising data processing section (3) for the acquisition of advertising data among the decoded data stored in the storage section (5) and for the renewal of the acquired advertising data and for determining a display time of the advertising data, a graphics processing section ( 7) for converting the advertisement data processed by the advertisement data processing section and the information data into image data, and a synthesizing section (8) for synthesizing the image data and the video data decoded by a media decoder.