Method of and apparatus for designing advertisements using digital media assets

摘要

A central web server is provided which stores many media assets (such as still photographs, video, logos, advertising text et.) in a database which can be accessed over the internet by any number of authorised persons, each with a computer using a standard web browser. The central web server is programmed to allow not only the creation of an advertisement online though the selection , assembly or modification of appropriate media assets, with a realistic on-screen simulation of how the published advert will look, but also the actual delivery of media assets to, for example, a magazine publisher or television station.