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Efficient customization of advertising programs for broadcast TV
Efficient customization of advertising programs for broadcast TV
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机译:高效定制广播电视广告节目
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摘要
A system and method for efficient communication of customized messages is described which builds upon existing mechanisms for the transmission and playback of advertising programs and enhances the advertising programs by providing customized components of the program in an efficient manner. This scheme reduces the bandwidth requirements and eases the task of production by the advertising producers of a multiplicity of customized advertising messages, each targeting a separate household or groups of households.
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