User-customized interactive television ticker, including a feature for viewer exclusion of ticker topics

摘要

The ticker for an interactive television system has user-customizable features, including a feature to exclude ticker topics dynamically from the display screen while the ticker is being presented and without the need to navigate to a static preferences screen. This allows the user to view only ticker items of interest. Excluded ticker topics are readily re-included without the use of a static preferences screen. Navigation and scrolling controls are used to customize the ticker presentation for the non-excluded ticker topics. Finer granularity of user customization within a topic itself is provided, including an ability to change modes or add content to a ticker. Implicit profiling is used in one implementation to customize the ticker by collecting viewer behavior data.