A system and method for changing a name contained in a TV program being broadcast to a name requested by a TV viewer and providing the TV program containing the changed name are provided. The digital broadcast system includes a digital content receiver belonging to a user requesting a name change service; and a digital broadcast server for broadcasting a TV program to the digital content receiver, and if changing a name contained in the TV program to a different name is requested, providing the TV program containing a changed name to the digital content receiver. The TV viewer can watch a TV program in which original names are replaced by the viewer's name or acquaintances' names.
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