SYSTEM OF EMITTERS AND REMOTELY-CONFIGURABLE DEVICES THAT ARE USED TO CAPTURE A RADIO AUDIENCE AND TO ESTABLISH LOYALTY IN RELATION TO SAID AUDIENCE

摘要

The invention relates to a system comprising a control centre (45), a network of master emitters (60) and a park of radio broadcasting receivers (30) which are remotely configured. The control centre (45) sends the master emitters (60), via any means such as the Internet (46), encoded digital information which is combined with the signals peculiar to the emitters and which is sent from the emitters to the receivers (30). The aforementioned digital information contains configuration information for the receivers (30) as well as other data. The configuration information is used to assign broadcast tuning to the channels of each receiver (30), said channels being enabled to listen to determined frequencies corresponding to the radio broadcasting emitters operating in the environment of each receiver (30). The rest of the digital information is intended to be viewed on a display device (24) of the receiver (30). The receivers (30) receive said encoded digital information in a continuous manner.