METHOD ALLOWING AN ADVERTISEMENT PUBLISHER TO COMPUTE THE PRICE BILLED TO AN ADVERTISING CUSTOMER FOR PUBLISHING AN ADVERTISEMENT OR INFORMATION IN AN OFFLINE MEDIA

摘要

Method allowing an advertisement publisher to compute the price billed to an advertising customer for publishing an interactive advertisement in an offline media. The number of answers to the advertisement received over an electronic return channel is used as a metric for determining the effectiveness of said advertisement. At least one component of said price depends on said number of answers received.