Partcipation Encouragement Methods in Digital-Data Broadcasting Environment by Rewarding Viewers with Real Goods depands on Particpation in Broadcasting Community which provides Interactive Chatting thru Avatas

摘要

PURPOSE: A method for inducing participation of viewers is provided to induce viewers to participate in business producing game type advertisements based on a data broadcasting technique. CONSTITUTION: Avatars are provided to viewers participating in interactive advertisements for digital broadcast. Cyber money is given to the viewers according to the degree of participation and points. When cyber money is accumulated, the avatar initially provided is decorated more. In the case where cyber money exceeds a predetermined amount of money in a specific interactive goods advertisement, the actual goods are provided to the participants. The method induces the viewer to participate in the interactive advertisements and programs continuously.