Wire and wireless integrated customer managing system using wireless terminal for exclusive use in offline shopping mall

摘要

PURPOSE: A system for integrally managing a client of an off-line shopping mall is provided to supply customized shopping information and a digital publicity matter for client in real time by supplying a PDA(Personal Digital Assistant) for the clients who use a shopping mall supplying a purchase reservation and a real time ordering service through the PDA, and analyzing shopping details and a purchase tendency. CONSTITUTION: A plurality of wireless terminals(10) execute a two way wireless data communication and execute a local area communication with check point terminals(20) within a predetermined distance. A plurality of check point terminals(20) receive terminal inherent information from the wireless terminals(10) through a local area communication with the local area communication located within a predetermined distance, transmit the terminal inherent information to a client managing server(30), and transmit shopping related information from the client managing server(30) to the wireless terminals(10). The client managing server(30) analyzes a purchase tendency of each client based on commodity purchase information of clients. The client managing server(30) transmits shopping related information in accordance with the purchase tendency according to clients to the wireless terminals(10). The client managing server(30) chases positions of the wireless terminals(10) through the check point terminals(20) in real time. The client managing server(30) transmits shopping related information adapted to a purchase tendency of a corresponding client to the wireless terminals(10) according to movement positions of the wireless terminals(10).