To make a shelf price tag bracket be attached/detached easier to a display shelf and by equipping a support part protruding from the lower part of a price tag inserting part toward the front edge part of a shelf board and engaging the tip end of a T-shaped leg part of a fixing part with a spring member. SOLUTION: A shelf price tag bracket 6 comprises a fixing part with a T-shaped cross section and a shelf fence inserting part 8 connected to the fixing part 7, a price tag inserting part 9, and a support part 10 facing the front face of the front edge part 3 from the lower part of the price tag inserting part 9. By pushing a T-shaped leg part 11 of the fixing part 7 toward between the front edge part 3 and spring member 4 from upper side, the tip end of the leg part is inserted over a bent part 5 of the spring member 4 into downward and engaged by the bent part 5 and, as the result and the fixing part 7 is clamped and fixed by the spring action of the spring member 4.
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