MARKETING INFORMATION MANAGEMENT SYSTEM AND MARKETING INFORMATION MANAGEMENT METHOD

摘要

PROBLEM TO BE SOLVED: To provide a marketing information management system having little resistance to registration of personal information and capable of acquiring marketing information.;SOLUTION: The marketing information management system is provided with a receipt issuing means 1 for issuing a receipt printed with a receipt number and outputting receipt number information and purchase information, a purchase information storing means 3 for storing the receipt number information and the purchase information outputted from the receipt issuing means, a communication means 4 for receiving the receipt number information and member information sent from a consumer, a member information storing means 5 for storing the receipt number information and member information received by the communication means, a point information storing means 7 for storing a point integrated value of the consumer, an information coupling means 6 for generating the marketing information by collating and coupling the member information and the purchase information with the receipt number information, calculating generated points, and adding it to the point integrated value, and a marketing information storing means 8 for storing the marketing information.;COPYRIGHT: (C)2004,JPO