System and method for targeted advertising and marketing

摘要

A method for distributing promotional material, which may be practiced as a fully-automated process, calls for the use of packages of bread products, such as sliced/unsliced bread, hamburger/hotdog buns, tortillas, etc. as unique vehicles for retailer-specific targeting of promotional material. The invention achieves its objectives by connecting a network of entities and computer systems, wherein information regarding bakeries' production schedules, specific retailers' purchase orders, and advertisers' specifications are collected and processed to provide instructions for bagging and/or coupon-targeting systems to include specified wrappers and promotional material with each bread product or groups of bread products. For each package of bread, the promotional material may be included inside the bread bag or wrapper, outside of the bread wrapper, or both. A cart-marking system ensures that each retailer's order is placed on a separate cart, with the packages of bread carrying promotional material that is tailored for that retailer.