Demand-model based price image calculation method and computer program therefor

摘要

A demand control process (42) includes a price-image computation subprocess (44) and an optimization subprocess (46). The price-image computation subprocess (44) tunes a demand model to both price (76) and non-price (78) demand-parameters. Baseline and trial pricing scenarios (98, 114) are then compiled for a selected set (86) of products and operated upon by the demand model to forecast demand (110, 118) at the specified prices. Revenues (122) are calculated at the baseline pricing scenario (98) using the forecast demand (110), and the revenues (122) are used to calculate weights for compiling summary statistics over the set (86) of products. Price image is then calculated using the values forecast by the demand model so that the resulting price image is responsive to price and non-price demand parameters (76, 78).