Mining emergent weighted association rules utilizing backlinking reinforcement analysis

摘要

A system and methods providing for the evaluation of transaction data records to first determine forward link associations between items as reference and related items identified by corresponding “expert” users as a basis for establishing expert database item association rules. The forward link associations are then evaluated to identify back link associations between reference and related items. Back link weights, corresponding to the respective back link associations reflecting the depth and strength of the back linked associations are determined and associated with the forward link associations to provide an augmented basis for subsequently evaluating the association rules collected into an expert database.