System and method for providing service in wireless network environment using customer relation management

摘要

A system for providing service in wireless network environment using customer relation management comprises: an operation server provided with integrated customer information database and customer preference database; and an access point connected to the operation server in server-client distribution environment and installed at a hot-spot, for recognizing a client wireless terminal that enters detection area; wherein the operation server comprises: a customer authentication module for determining whether the customer is registered to the customer information database using a device profile of the detected wireless terminal and a user identifier in response to a request of the access point; and a customer event analysis module for analyzing event information of the customer generated in the hot-spot and extracting customer preference information; the access point comprises: a recognition module for recognizing the client wireless terminal that enters the detection area, transferring a remote agent program and extracting the device profile of the wireless terminal and the user identifier. First customer information is analyzed in wireless network environment and the extracted customer preference information is actively provided to the customer using wireless terminals so that the customer can select products or services easily.