Technique to optimize the distribution of advertising and other segments of the programming for trading of bandwidth

摘要

"Technique to optimize the distribution of advertising and other segments of the programming for trading of bandwidth.The present invention relates to a technique for optimizing the distribution of a multiplicity of advertisements and other programming (402), which is provided by trading the video with movement plenThe (404) in relation to other forms of still images with high quality, text, graphics and audio (406).By creating a group of components of digital programming synchronized (408), for example, video frame stopped, audio, graphics, text, animation, and media objects.Which combined (416) use less bandwidth than a segment of digital programming video standard with full movement with CD quality audio.A greater number of choices of content of programming that can be differentiated may become available in the flow of digital transmission (418).Because of the much expanded content that can be distinguished which can be created using the negotiation techniques for bandwidth,Greater precision in direct private content, such as advertisements, for private users, is possible.The invention also includes the requirements of the system, both hardware and software to a center of the transmission of digital programming and to the receiver of the user.Necessary to implement the methodology of negotiation of bandwidth.