A vehicle rental managing device, a vehicle rental reservation terminal, a vehicle rental managing system, and a vehicle rental managing method for managing vehicles to be lent to users, which are suitable for enhancing the use of vehicles from a port having an excess number to a port having a deficient number of the vehicules in order to eliminate maldistribution of the vehicles. The vehicle rental managing unit includes a vehicle excess-deficiency determination unit which determines an excess or deficient number of the vehicles at the ports by accessing rental circumstances of the vehicles, and a fee setting unit which sets a fee smaller than a normal for a use of the vehicles being lent from a port determined to have an excess number of the vehicles, or for a use of the vehicles to be returned to a port determined to have a deficient number.
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