首页> 外国专利> METHOD AND SYSTEM FOR VERIFYING EXPOSURE TO MESSAGE CONTENT DELIVERED VIA OUTDOOR MEDIA OR IN A CONCENTRATED FORMAT, INCLUDING COLLECTING A PRINTED VERIFICATION RESPONSE

METHOD AND SYSTEM FOR VERIFYING EXPOSURE TO MESSAGE CONTENT DELIVERED VIA OUTDOOR MEDIA OR IN A CONCENTRATED FORMAT, INCLUDING COLLECTING A PRINTED VERIFICATION RESPONSE

机译:用于验证通过户外媒体或集中格式传递的消息内容的曝光量的方法和系统,包括收集打印的验证响应

摘要

Providing advertising comprising communicating, through a mass media non-interactive broadcast network, an advertisement pod comprising multiple advertisements to a plurality of recipients (2505). The broadcast network can comprise outdoor media. A query is communicated to the recipients about a selected portion of the advertising content of at least one of the advertisements (2520). An offer of a reward is presented to the recipients as an incentive to review the advertisements and to submit a response to the query (2515). Respective responses to the query are collected through a printed response or other response device from each responding ones of the recipients (2525). Receipt of each response having a correct reply to the query verifies that the responding recipient has been exposed to at least the selected portion of the advertising content. In an alternative aspect, multiple advertisements can be broadcast in a concentrated format.
机译:提供广告包括通过大众媒体非交互式广播网络将包括多个广告的广告荚传达给多个接收者(2505)。广播网络可以包括户外媒体。将关于广告中的至少一个的广告内容的所选部分的查询传达给接收者(2520)。奖励的报价被呈现给接收者,以作为激励来审查广告并提交对查询的响应(2515)。通过打印的响应或其他响应设备从每个响应的接收者收集对查询的相应响应(2525)。具有对查询的正确答复的每个响应的接收确认响应的接收者已经暴露于广告内容的至少所选部分。在替代方面,可以以集中格式广播多个广告。

著录项

  • 公开/公告号AU2003232084A1

    专利类型

  • 公开/公告日2003-11-11

    原文格式PDF

  • 申请/专利权人 MAGGIO FRANK S.;

    申请/专利号AU20030232084

  • 发明设计人 FRANK S. MAGGIO;MARK ALLEN SILER;

    申请日2003-05-09

  • 分类号G06F17/60;

  • 国家 AU

  • 入库时间 2022-08-21 23:03:29

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