LOYALTY CAMERA AND A SYSTEM AND METHOD FOR PROMOTING CONSUMER LOYALTY

摘要

A camera and method for promoting consumer loyalty for film developing services is provided. A loyalty camera is provided wherein a particular tool (40) is required to rewind the exposed film and assist in manipulating the film door latch (30). In one embodiment, the tool (40) is inserted into a combined film advance/rewind mechanism (60) to move a lever arm (80) against a portion of the anti-reversal pawl (72a) to bias the pawl (72) out of contact with the film advance wheel (60) and permit the film rewinding. Additionally, in some embodiments the particular tool (40) is additionally used to move the door lever (30) to open the film door (16).