Method and system for evaluating performance of a website using a customer segment agent to interact with the website according to a behaviour model

摘要

A method is disclosed for evaluating the performance of a website. An agent interacts with the website using a behavior model of an exemplary website customer. The agent interacts with the website according to the behavior model and gathers website performance data related to the interaction. The performance data is compared to a utility function for the behavior model. A rating is assigned to the website based on the comparison, and the rating is made available to potential website customers seeking information related to the website's performance.