PROBLEM TO BE SOLVED: To provide a customer trend survey system that surveys information about in which way a customer moves in a store and what merchandise the customer examines.;SOLUTION: The customer trend survey system comprises an IC card 5 moved along with a customer and for sending a radio signal, and a management server 3 having a storage device 3a for storing a movement locus of the customer according to radio signals from the IC card 5. Movements of articles of merchandise are detected through RF tags 1 attached to the articles, and the storage device 3a stores information indicating the article movements detected through the RF tags 1 in association with the customer movement locus.;COPYRIGHT: (C)2005,JPO&NCIPI
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