A system and method for analyzing a relationship with a business target according to the business target's customer value chain. The customer value chain includes the links of customer acquisition, customer fulfillment, and customer retention. A business target is identified, and a decision maker within the business target for each link of the business target's customer value chain is identified. Each identified decision maker is interviewed according to a template. The template is stored on a processing system and reflects an interview outline including each link of the business target's customer value chain. The data from the interview is entered into the processing system through the template. The template provides a user interface with the data processing system. A relational database stores and organizes the data, and a processor analyzes the data stored in the relational database using the processor.
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