Method and apparatus for conducting on-line auction events in coordination with incentive promotion for bidders

摘要

The present invention discloses methods, systems, and program code that enable a nonprofit organization to manage its fundraising activities online. Disclosed are methods and systems for providing online hosting of fundraising auctions, and auction services such as maintaining donor/bidder registries, bid tracking, processing credit cards, and auction closeout activities. Also disclosed are a plurality of on-line, web-based tools, including tools for: 1) building a customized homepage reflecting the look and feel of the nonprofit organization; 2) building a customized catalog that allows for easy addition of items and pictures; and 3) enhanced email messaging that lets a nonprofit organization reach its constituents. According to one aspect of the invention, an organization can embed a promotion within an on-line auction to encourage bidding from a constituency. The promotion (“bid to win”) button or link can be automatically be embedded on each web page and in each auction communication. Each bid placed results in an entry in the contest, with an item or service, supplied by the nonprofit or a third-party, offered as the promotion prize.