Content distribution using CD/DVD burners, high speed interconnects, and a burn and return policy

摘要

Embodiments of the present invention provide services that enable individuals to rent and/or purchase content over the Internet and to receive it electronically, referred to below as “EZTakes.” This content may include movies, TV shows, music, games and other information typically distributed on CD/DVD. EZTakes leverages high-speed broadband Internet connections, peer-to-peer networking, digital rights management (DRM) and the growing prevalence of home computers that now typically feature large hard drives (e.g. 180+gigabytes) and have the capability to “burn” (i.e. create) DVDs and/or CDs. EZTakes bridges the gap between the home computer and the living room by using standard technologies that consumers already own and are already familiar with: home computers, DVD media, DVD players and the Internet. EZTakes also promotes the interests of content owners (e.g. movie production companies) by expanding their revenue opportunities through enabling them to distribute their content assets over the Internet. EZTakes also includes technical control mechanisms, such as digital watermarking, that could not easily be exploited when using physical DVD/CD distribution channels.