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Facilitating electronic commerce through automated data-based reputation characterization
Facilitating electronic commerce through automated data-based reputation characterization
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机译:通过基于数据的自动信誉表征促进电子商务
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摘要
The present invention addresses the problem of using reputation to establish trust between strangers in a person-to-person transaction in an electronic commerce system without the drawbacks of subjective reputation feedback systems. The present invention generates objective feedback for transaction participants by monitoring their actual behavior at a variety of well-defined points in the transaction, such as payment and shipping. An objective reputation characterization system for use in a person-to-person electronic commerce system is disclosed. The system includes a data capture component to receive a first notification of a deadline relating to a transaction event and to receive a second notification of the transaction event occurring corresponding to the deadline, and an analysis component to build an objective reputation profile of a transaction participant based at least in part on the notifications.
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