METHOD AND SYSTEM FOR MANAGING ADVERTISEMENTS FOR DATA TELEVISION BROADCAST, AND THE TRANSFERRING SIGNAL HAVING THE METHOD

摘要

The present invention relates to an advertisement management system and method for data broadcasting, and to a transmission signal for transmitting the management method. According to a schedule of broadcasting station data broadcasting, the advertisement data can be used to select a viewing order and end of the advertisement. An encoder (100) for generating an advertisement management module for performing a management operation so as to be performed; A transmission server 200 for transmitting the management module together with the advertisement broadcasting and the advertisement data; Receiving a management module with the commercial and advertising data, the management module is configured to include a receiving terminal 300 to be executed or automatically executed by the viewer, when viewing the data broadcast advertising, It allows viewers to do activities related to advertising regardless of the order and time of the advertisement.