Methods and apparatus for advanced interactive services for digital television and video service network and receivers

摘要

The present invention relates to a method and apparatus for interactive digital services network, the method and apparatus background advertising along with the regular program to the receivers that allow you to choose whether and viewing format you want to allow to see the background advertising to end-use viewer It provides. Background ad viewing data is stored to interactively update a viewing history is returned to the service operator. Based on the viewing habits of the end user it may be provided with incentives to end users. Various types of receivers for use in the system are described.