The integration of a puzzle within a coupon marketing environment using traditional print and/or digital media as a distribution vehicle, or some combination thereof. By using such an approach, the user is further motivated to proactively participate in the coupon marketing experience due to the desire to assemble the puzzle and, in some cases, use the information to enter a contest or take part in another event. The invention can be applied to coupon marketing environments of unlimited variety, including single and multiple coupons, as well as wide variety of puzzles that motivate the consumer to participate. The value of this coupon marketing process is to provide a more effective way for marketers to capture the user's attention and get their coupon offer in the user's possession and/or used digitally in an electronic environment.
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